LSN Mobile Launches "Local News, Weather and More" Apple® iPhone^TM App

LSN's iPhone app debuts in the top 10 in the "Top News Apps" category


ATLANTA, August 12, 2009 - LSN Mobile, with the nation's largest network of local news content for mobile users, today announces the availability of its "Local News, Weather and More" Apple® iPhone^TM application that aggregates news and information from 170 local broadcast affiliates. Consumers can access local breaking news, video clips, weather, sports scores, school closings and more from LSN's network of local media. The free app is ranked at #10 in the "top news apps" category.

"LSN created the iPhone app "Local News, Weather and More' to allow our local affiliates the opportunity to reach new viewers through an aggregated network. Our existing WAP model of on-deck partnerships with 17 wireless carriers has delivered 10 million unique users monthly and more than 120 million monthly page views; therefore, we felt it was logical to offer our affiliates the same opportunity for success," said Lee Durham, CEO of LSN. "Based on the acceptance we've seen already in the days following our app's launch, we couldn't be happier."

According to research from IPG's Universal McCann and AOL, one out of every seven minutes of media consumption today takes place via mobile devices (July 2009).

In addition to being able to access information from any of the 210 Demographic Metropolitan Areas (DMAs), a key feature of Local News, Weather and More is that users can share relevant content. Using SMS or email, users can share news and content to other users on any network or any handset. The ability to share news and content is an attractive social networking-esque feature that also increases page views and therefore increases opportunities for an advertiser's brand to be seen.

Local News, Weather and More works using LSN's proprietary media-to-mobile platform that aggregates and delivers news and other content from 170 local media partners, offering their stations' branded Web site content. The application is downloaded to the iPhone which pulls preset news and content and updates real time.

LSN's media partners include ABC, NBC, Cox Broadcasting, McGraw Hill, Lin, Gray, Raycom and many others.

LSN's Local News, Weather and More includes the following additional features:

Features for Affiliates & Advertisers

• Style options for look and feel of local affiliates' sites
• Ads that open inside of the application instead of through a separate Safari window
• Ability to add content through a Web call within the application. This way, when new features are added, the user does not have to download a new version each time
• Affiliate branding during the interstitial loading pages

Features for Consumers

• Ability for users to get news from across the entire U.S. and remember favorite sites
• Streaming video that can be played with 3G and Wi-Fi connections
• Slideshows with captions
• News that is time-stamped for up-to-date information
• Weather (including radar, animated radar and severe weather warnings)
• Sports (including scores and news for both professional and college sports)
• Flight tracker
• Lottery information
• Horoscope information
• Movie show times
• Gas content
• News pages that allow previews by category
• News stories that can be browsed via "next" and "previous" buttons


Consumers can download the app for free via iPhone by searching for "Local News, Weather and More" in the App Store. Consumers also can download the app via the App Store in the iTunes Store.

System Requirements
Local News, Weather and More is compatible with iPhone and iPod touch (2nd generation). It requires iPhone OS 2.2.1 or later.

About LSN, Inc.
LSN Mobile, (LSN), headquartered in Atlanta, Georgia, is a mobile media and marketing company that enables local broadcasters and brand advertisers to extend their reach to the mobile consumer market via their handset. LSN has the nation's largest network of local television news content, in both English and Spanish, currently offering news, weather, sports and more to more than 200 million mobile users. Through its Direct Mobile Marketing & Advertising Group, LSN enables companies to rapidly deploy direct mobile marketing campaigns to mobile users via text messaging, rich media content, and interactive mobile marketing campaigns across all wireless carriers and handsets.
To learn more, please visit www.lsnmobile.com.