Gray Television, Local Solutions Network Extend Partnership
LSN's Media-to-Mobile platform delivers news, weather, sports scores, video clips from Gray TV's local affiliates to mobile consumers
ATLANTA, May 6, 2009 - LSN, Inc., Local Solutions Network, with the nation's largest network of local television news content to mobile users, today announced that Gray Television, Inc. (NYSE: GTN and GTN.A) has signed an agreement to further extend their partnership with LSN, enabling the station group to reach the mobile consumer market via their handset. Through LSN's Local Wireless® platform, mobile subscribers have access to breaking news, weather, sports scores, school closings, video clips and more from Gray Television's entire network of local broadcast TV stations.
Gray Television uses the branding capabilities of LSN's Local Wireless® to enhance the station's position in the local marketplace, as well as attract advertisers who are also looking to reach consumers-on-the-go. The LSN platform delivers Gray TV's branded media content via mobile Web, SMS/text messaging, and streaming video to mobile devices. LSN partners with all of the top tier wireless carrier networks, including AT&T, Verizon, Sprint Nextel, T-Mobile, Alltel, Cellular One, MetroPCS and Boost Mobile.
"LSN's Local Wireless® platform enables our viewers to stay connected to their favorite local Gray TV affiliate on their handset while they are mobile, and our advertisers have been impressed with the innovative opportunities we can offer to reach these mobile consumers" said Robert S. Prather, Jr., President of Gray Television. "Since 2005, LSN has helped Gray TV broaden our audience and we are very pleased to extend our partnership with a market leader in the mobile media and mobile marketing space." Lisa Bishop, Vice President Internet Operations and New Media adds "On the LSN platform we have seen unprecedented growth year over year with our mobile presence. Our mobile strategy is just another way we are able to reach our users where they want to be reached."
"Mobile applications are becoming increasingly important to local broadcast and media companies in cities across the country as a way to generate additional revenue, build branding and increase value for customers," said Lee Durham, Founder and CEO of LSN. "We are delighted to partner with Gray Television to deliver valuable information directly to the mobile consumer."
Local TV content from Gray affiliates through LSN is available in the following markets (sized larger to smaller):
- New York, N.Y. - WABC, 7ToGo
- Los Angeles, Calif. - KABC, MYABC7
- Chicago, Ill. - WLS, ABC7ToGO
About Gray Television, Inc.
Gray Television, Inc. is a television broadcast company headquartered in Atlanta, GA. Gray currently operates 36 television stations serving 30 markets. Each of the stations are affiliated with either CBS (17 stations), NBC (10 stations), ABC (8 stations) or FOX (1 station). In addition, Gray currently operates 39 digital second channels including 1 ABC, 5 Fox, 7 CW and 16 MyNetworkTV affiliates plus 8 local news/weather channels and 2 "independent" channels in certain of its existing markets.
About LSN, Inc.
Local Solutions Network (LSN), headquartered in Atlanta, Georgia, is a mobile media and marketing company that enables local broadcasters and brand advertisers to extend their reach to the mobile consumer market via their handset. LSN has the nation's largest network of local television news content, in both English and Spanish, currently offering news, weather, sports and more to over 200 million mobile users. Through its Direct Mobile Marketing & Advertising Group, LSN enables companies to rapidly deploy direct mobile marketing campaigns to mobile users via text messaging, rich media content, and interactive mobile marketing campaigns across all wireless carriers and handsets.
To learn more, please visit www.lsnmobile.com.